The Hunger Games: Mockingjay “Capitol Couture” Promotion Brings Us Alex Minsky

Capitol Couture 7

The Hunger Games: Mockingjay (Part 1) is set to be released in November of this year. Naturally, promotion of the film has begun… with a bit of an unorthodox twist. An entire line of Capitol Couture was launched on its own website, with tributes from each of the districts of Panem modelling outfits representing the specific industry of their district, complete with a specialised message to each district from the Capitol.

I just… I cannot even with this. Don’t get me wrong; it’s a novel idea, and quite well-executed. However, it’s just so excessive that I cannot not find it funny. The Hunger Games is already a sure-fire money-making franchise, and this movie is undoubtedly going to do immense damage at the box office when it comes out. This over-the-top promotion is really just that… over the top.

Regardless, I repeat that it’s a spectacular concept and the pictures are beautiful. Even better, modelling for District 7 (as Elias Haan) is US Marine Corps veteran-turned-fitness model, Alex Minsky. Alex Minsky rose to acclaim with his inspiring story of overcoming his alcohol addiction after he had woken up from a 47-day coma to learn that an Afghanistan war-related explosion had left him without his right leg.

Minsky has spoken of the terrible downward spiral that his life took after, and how he kept turning to alcohol for comfort, especially after his younger brother unexpectedly died. However, he was able to overcome the addiction and depression, and has used his awe-inspiring story to inspire and motivate others to follow their own dreams, because, according to him, “Just because I don’t have a leg doesn’t mean it’s going to slow me down. I want people to look at me and not give up. Not quit.”

Hmm, now that I think about it, maybe this is more fitting to the Hunger Games message than I gave them credit for.

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Capitol Couture 9

Alex Minsky 2

Alex Minsky

Photo by Justin Monroe

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