Sure, sure, the dissemination of crucial information, education, and advancement of human existence are sorta reasons also, but I can assure you that the creator of the internet had known, beyond a shadow of a doubt, that we would one day need to the phenomenon #beyoncealwaysonbeat.
Social media has a way of turning the most obscure ideas into global obsessions. If the ALS Ice Bucket Challenge, the Blue/Gold Dress Debate or #CharlieCharlie have taught us anything, it’s that at any moment, we, the public, can turn anything into a worldwide frenzy through our use of social media. Beyoncé, who is already pretty much the queen of everything, if the number of GIFs on Tumblr is any indication, recently took Twitter, Instagram and Vine by storm with the hashtag #beyoncealwaysonbeat. If you aren’t aware of it – and I’d be seriously shocked to learn that you were – this latest craze involves taking a short clip of any one of Beyoncé’s incredible, on-point choreography, and blending it with any random song (though it works best with songs containing strong bass beats). The result is the incredible realization that Beyoncé’s moves seem to go in sync with anything thrown at her… though, really, we didn’t need a hashtag to tell us that.
The entire thing is silly yet genius, inane but hilarious, and I cannot tell you how much time I’ve spent going through far too many of these videos. For those of you who may not be aware of it, I’ve included some of my favorite after the jump.
— BronzeGoddess ✊✨ (@Funsized_Cakess) May 26, 2015
— Patrick Timothee (@PatAttackTime) May 28, 2015
— Chardonnay Jenkins (@50ShadesOfPetty) May 26, 2015